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There’s Never Been a More Important Time to Buy Australian

By Simon Cooper
November 6, 2020

2020 has impacted every part of our lives — we’re working from home more, kids are homeschooling, and we’ve had to change our social habits. The stress of 2020 has hit small and local businesses particularly hard, many of them unsure whether they can keep their doors open.

You make a decision with every dollar you spend.

If you knew buying a product made in Australia might help a small business survive the pandemic, would you? Nine out of ten Australians say “yes.” If you answered yes, you could be part of a growing movement called “Buy Australian.”COVID as the CatalystWhen small businesses fail, people lose jobs. And, when people lose jobs, they can’t spend money. The entire country’s economy takes the hit each time a local shop closes its doors. Now, more than ever, we’re saying we want to spend our money here at home.

It’s an investment in our future, and we know it.

70% of us want to spend money on goods made here, and 90% of us feel it’s important for our hard-earned dollars to be pumped back into our own economy.Look for the Australian Made LabelFor more than 30 years, we’ve been able to identify Aussie-made products by looking for the Australian Made, Australian Grown labels. These labels are a source of pride to both the manufacturer of the goods and the consumer.

Australia has some of the strictest manufacturing standards in the world, so these triangle tags have become synonymous with quality. Buying Australian is a source of pride because it’s also keeping unemployment down and injecting our national economy with a much-needed groundswell of support.Your Dollars Help Businesses Adapt Not all jobs have remained possible during the pandemic, particularly those that were customer-facing. When customers lose the ability to walk in the door, jobs are lost.

Through the Buy Australian movement, businesses are able to invest in cross-training their employees to do multiple jobs. Instead of redundancies, business owners are able to redeploy their resources. This not only keeps people employed, but it also sets the businesses up for more success because their workers are able to function at high levels in multiple areas.If You Own an Australian Business, Let Everyone Know!Contact Australian Made and begin the certification process for using their label. Their website makes the rules for using their logo clear and provides prospective businesses with their Code of Practice. This is a great step to letting all consumers know you’re a proud Australian company.

99% of Australians recognise the Australian Made logo, 92% trust that products using the logo are genuinely Australian, and 90% prefer buying Aussie products. This is a win-win for both you and your customers.Your Bottom Line Helps Us AllThe more responsible we all are with our money, the stronger our economy will become. When you budget responsibly, you give yourself the freedom to purchase goods and services from Australian companies without taking on more debt. Using a budgeting tool helps you understand where your money goes each month.Never Stop Saving2020 has been rough, but we will get through it. And, when we do, you want to make sure you’re in the best financial position possible. We want to help you stay on track to the bright future you’ve always dreamed of.

Having the right strategy in place can also buffer you from economic crisis like the one we’re currently facing. You don’t have to be rich to start down the path of financial freedom.Sign up for a free consultation to see just how easy planning for a successful future can be.

Simon Cooper

Co-Founder, Managing Director, Financial Adviser

Simon is a financial advisor who takes his work seriously. He ensures that all of his clients receive the best possible advice, so that they can reach and exceed their financial goals, both personally and professionally. Simon has been in the business for many years, and has a wealth of experience to share with his clients. He is known for being friendly and approachable, and always puts the needs of his clients first. Simon Cooper is an Authorised Representative of Reedy Capital Pty Ltd (AFSL No. 495539), Authorised Representative Number 1248807 and a financial adviser at Forward360.

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